Kerry Katona's YouTube fame

I know that Kerry has enough fame and she has loads of media interest but this week's interview with her on This Morning and the subsequent YouTube activity is worth a mention.

It's difficult to get viewing figures for This Morning but estimates are around the 2million viewers (please do let me know if you have more accurate information). Whether Kerry was drunk, drugged up or just sleepy is not the point here, you can read gossip mags for that story; what's interesting to me is how quickly the interview appeared on YouTube and then the subsequent growth in viewing figures.

This Morning broadcast the interview on 22.10.08 and, within hours, the first clip was published on YouTube. A quick scan through YouTube results indicates that there are over 50 other postings of the same interview.

When I came across it on YouTube yesterday morning, the day after the broadcast, the total number of views for the clips on YouTube was around 100,000. I have just checked again this morning and the total views total over 3million! That's 50% more people than may have see the original broadcast.

If you've not seen the interview yet, here's a link to one of the postings : Kerry Katona on This Morning. At the time of publishing this blog, the views for this post stood at 1,026,762.

Another great example of content on demand and the power of viral marketing.