Le Beaujolais nouveau est arrivé
The third thursday of November every year announces "Le Beaujolais nouveau est arrivé".
It's a remarkable marketing story that dates back to 1951 when Georges Duboeuf saw the marketing potential for selling a lot of 'vin ordinaire' at a decent profit and, in the process, help the cashflow of wine producers who would normally not be able to release their new wine for sale until the 15th December in the year of harvest.
After a relaxation of these release rules, Beaujolais Nouveau was born and since George Duboeuf's first race to Paris, the event has an gathered an International following with annual events organised to get the first bottles afar a field as North America and Asia.
In 1985, in keeping with the marketing opportunity afforded by the event, the official release date was changed from 15 November to the third Thursday in November to take best advantage of marketing in the following weekend.
The third thursday of November every year announces "Le Beaujolais nouveau est arrivé".It's a remarkable marketing story that dates back to 1951 when Georges Duboeuf saw the marketing potential for selling a lot of 'vin ordinaire' at a decent profit and, in the process, help the cashflow of wine producers who would normally not be able to release their new wine for sale until the 15th December in the year of harvest.
After a relaxation of these release rules, Beaujolais Nouveau was born and since George Duboeuf's first race to Paris, the event has an gathered an International following with annual events organised to get the first bottles afar a field as North America and Asia.
In 1985, in keeping with the marketing opportunity afforded by the event, the official release date was changed from 15 November to the third Thursday in November to take best advantage of marketing in the following weekend.
posted by Andy @ 08:19
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