A Marketing Revolution.
Search engines maybe the cleverest program on the Internet but it's Pay per Click advertising that's revolutionised how businessess sell online.
Search engines have been around since the very early days of the Internet and without them it would be impossible to find your way through the billions of pages of information published in the Internet today. Google pioneered much of this technology and are leaders today in that 'search' sector.
However, it's not Google's search technology that has revolutionised the way that businesses think of advertising but their Adwords program. Google Awdords lets people pay to get to the top of their search engine results immediately - and then only pay when someone clicks to go to their website.
This is called Pay Per Click Advertising, and it works. When done well, it woks brilliantly and has revolutionised how businesses sel online.
There is no other adveritsing medium that we can think of that so accurately put your products in front of prospects AT THE POINT OF SALE.
This is how it works:
1. You create your adverts and choose the keywords that you you want to attract customers for.
2. Your adverts appear in the Google listings when those search terms are used by customers.
3. You attract new customers when people click on your advert.
The really great thing about Pay Per Click (PPC) advertising is that your advert only appears when the keywords that you choose are used by customers. So, if you sell 'green sweaters' your advert won't appear if someone is searching for 'red sweaters'. This means that visitors that click on your advert are pre-qualified for the products that you are selling.
Google, through its Adwords PPC program, has truly revolutionised the way that busineses advertise online. Yahoo! and MSN have been investing heavily to close the gap but Google's stranglehold as the worlds favourite search engine ensures that they deliver the majority of relevant traffic to your online business.
If you have a website and would like to generate more leads through it, PPC advertising could be a quick, cost-effective solution for you.