Taking The First Step.
Many businesses let their creative agencies take the the first step online for them when they should be doing it for themselves.
Before commissioning the design of a website, it's important that you get inside the shoes of your target audience to understand what they are looking for online (see understanding your customers).The other, equally important, factor is knowing what you want to achieve from your website. The obvious answer is 'make more sales'. However, If this were genuinely the case, website owners would take far more of an interest in the marketing of their site rather than purely being concerned with how it looks.
Websites can be as simple as a one-page online business card or as complex as a full e-commerce solution selling thousands of products 24/7 to consumers.
The important first step is kowing what you want to achieve with your website and what do you want to get in return from the development.
By all means, take input from your creative agency, your business colleagues, family and friends but, most of all, take input from your customers. When you have a firm view as to what you want. Specify it and work with your chosen developer to produce it for you.
This way, you'll end up with awebsite that you want and will likely save some money along the way.
For an initial discussion and open assessment of your business opportunity online, call us today on 0845 474 3531.