Do You Really Understand Your Online Customers, or are you Second Guessing?

Assuming that you know what your online customers are looking for and what they want from you are dangerous assumptions to make especially when, with a bit of research, you could find out the full picture.

The vast majority of businesses that we work with are shocked when they see what terms customers use to find the products that they are selling.

In the traditional, push, marketing world there is an opportunity to educate the consumer as to what the technical term for your latest your gold plated widget is. in the online world, this opportunity doesn't exist (at least not at the first step) and so you need to understand what your target consumers are searching for so that you can get your business message in front of them.

Key word research - the activity of understanding what target consumers are searching for - is fundamental to the selling of products on the Internet and requires a mind-shift away from traditional selling practices.

Once you fully understand what your target consumers are searching for, you can then get to work on developing Pay Per Click (PPC) campaigns and Search Engine Optimisation (SEO) Strategies so that your website appears in relevant search results.

There are many free tools available on the initernet to help you get going with keyword research or we can help you with this activity. If you'd like some help, you can call us on 0845 474 3531, or complete the response form.


This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back. - John Ilhan
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