Search Engine Optimisation SEO.

Statisticaly speaking, the chances are that you are not getting much 'free' traffic to your website unless you've invested some effort in optimising your web pages for search engines.

Ethical Search Engine Optimisation can help you achieve that illusive 'free' referral traffic as a result of high search results ranking.

Search Engine Optimisation (SEO) is the process of tuning your website pages so that search engines can work out exactly how to index your site and therefore send relevant search traffic to it.

There are ethical, or white hat, methods that work within the guidelines published by search engines and unethical, black hat, methods that will get you some short term performance at the expense of your website getting black listed.

We only utilise white hat SEO techniques that take a little longer for search engines to catch up with but ensures that your valuable business domain name remains useful.

A balance of both on-page and off-page optimisation is required to achieve good search engine rankings.

On page optimisation is the work we carry out on your published pages to make your website more search engine friendly. This will include rewriting some page content to achieve an appropriate keyword density, developing internal link structures and publishing additional, supplementary content. 

Off page optimisation is needed to establish your site within the Intenet community. This involves submitting your site to various directories and establishing one-way, in-bound links to your website.

With todays competitiveness on the Internet, you will most certainly need an amount of Search Engine Optimisation work on your website to help you stand apart and get noticed within Search Engine rankings.

If you'd like an initial assessment as to your current websites perfortmance and SEO build standard, please do give us a call on 0845 474 3531 or get in touch through our contact form

 


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